12/9/2023 0 Comments Grid in instagram![]() ![]() Milkbar Digital is a Melbourne social media and digital marketing agency here to help business small and large. If you need help with your social media, or don’t know where to begin, get in touch. On the weekends you can find Liz at Melbourne’s newest brunch venue, obsessively scrolling through her Instagram feed or working on her lifestyle blog. It’s great to have a consistent looking grid and to get creative with collages or other grid styles from time to time, but ensure that your individual posts are also strong, and you aren’t sacrificing quality to get the follow.Įlizabeth Swain is a social media coordinator at Milkbar Digital. Treat the grid almost like a visual journal for your brand. Don’t rely solely on your grid aesthetic for engagement! So, while curating your Instagram grid is important for brand identity and attracting new followers, it is also important to ensure that each individual posts are just as strong. However, it is important to remember that the impressions from users who already follow you are most likely coming from the feed. It allows you to visually connect your brand to your customers. Having an appealing Instagram grid is like a visual resume. So, it’s more important to create great posts! Lose the obsession with the grid, relax a little and post what interests you.” Here’s the real deal when it comes to your Instagram grid: probably 99% of Instagram impressions come from the feed. “Ok so people get really obsessed with the grid, they get really addicted to the fact that their grid is perfect. Eva Chen, the director of fashion partnerships at Instagram spoke about this at the Vogue 2018 Summit: This is why your post should be just as strong as your overall look and aesthetic. More likely, they will see your post pop up as they scroll down their Instagram feed. Just because a user follows you, it doesn’t necessarily mean they are regularly checking your profile. You don’t want to waste an opportunity to wow your user with individual content that is not very engaging if they have to look at your grid to see the full picture. ![]() Drag and drop your photos from left to right or top to bottom to rearrange the look of your feed. Select the View Grid option (iOS) or Preview option (Android) To rearrange the order of the photos, press down on one of the photos to enter edit mode. For example, if you are focusing on creating collages or a theme where the next image has to follow a certain pattern, this might mean that each individual post is not bringing much value to the user. Go to the Schedule tab and select your Instagram account from the top menu. After all, if your grid is all over the place, doesn’t look consistent or convey what you’re about – how can you expect users to take uses a collage-like grid to create visual uses pink quote tiles for a checkerboard effectīy focusing too much on the aesthetics of your grid, the quality of your individual content could potentially drop. You may have heard talk that a strong grid is a way to win a follower. There is no shortage of creative ways to play with Instagram grids from collages, a checkerboard effect, row by row layouts, rainbow feeds and more.Īs a brand or an influencer, your Instagram grid is your first chance to make an impression and communicate your brand aesthetic to potential followers. Try to create a well-balanced layout of elements, not cluttering one corner and leaving another section entirely empty - unless you specifically want your grid to look a certain way.You may have noticed brands and influencers using a structured layout for their Instagram grids. You don’t want to create a pattern that is so busy it distracts from the images of your post. The sky is the limit! You don’t want to overwhelm your grid though, as the main highlight should still be the content of the posts. This can be scanned watercolour elements like brush strokes or splatters and sprinkles, lines, circles, etc. Then start adding what I call “background noise”. Create rectangles (use the rectangle tool on your left side bar, hold Shift to make squares) and fill them with the colour you like. If you want to create a certain pattern, like ascending squares with quotes or something the like, make sure to plan that out first. ![]() Now that you have your document all set up, start importing graphic elements! I always start with the background pattern first, before integrating photos or content. Unless you have done this before, do it now, before you lose any of your work! 4 - Add patterns and background elements This will make sure you can’t accidentally drag your grid lines along instead of moving images. Make sure to lock the rulers before continuing to work on the document: go to View > Lock Guides. ![]()
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